FIDx Announces New Partnership with Great American Life, Increasing Access to Industry Leading Annuity Products

Great American Life Becomes the Latest Insurance Provider Available Through the FIDx Retirement Marketplace

Berwyn, PA—March 23, 2021—Envestnet, Inc. (NYSE: ENV) and Fiduciary Exchange LLC (FIDx), the only retirement platform representing a single point of connectivity between insurance products and broad financial advisor distribution, today announced another leading insurance carrier, Great American Life Insurance Company®, has joined the fold. The partnership makes annuity solutions from Great American available to financial advisors through FIDx by way of the Envestnet Insurance Exchange, Envestnet | MoneyGuide, and Halo platforms, as well as directly through FIDx’s Protection Intelligence platform. 

These multiple points of access underscore FIDx’s commitment to meet firms and their advisors where and how they do business. This accessibility of insurance products as part of a total portfolio solution allows FIDx-empowered advisors to deliver holistic financial advice customized for their client’s needs across providers.

“The addition of Great American enhances our product offering and adds to the list of carriers and solutions available on the FIDx platform,” said Rich Romano, Chief Executive Officer at FIDx. “Our mantra of ‘Names You Know, Products You Need On a Platform You’ll Love’ has become even stronger with the addition of this carrier who has been serving clients’ insurance needs for decades.”

For Great American Life, the partnership opens distribution access to their products during a time when many individuals are concerned about the security and stability of their retirement savings.

“We have implemented significant technology enhancements over the last several years. During that same time, we have been dedicated to partnering with technology platforms to help educate and expand the annuity industry,” said Mark Muething, President and Chief Operating Officer of Great American Insurance Group – Annuities. “The vision of FIDx, along with its expansive list of partners, is exactly where we want to be and where we think the future of distribution is going.”
FIDx offers a strong lineup of both commission- and fee-based annuities from AIG Life & Retirement, American Equity, Allianz Life, Brighthouse Financial, Eagle Life, Global Atlantic Financial Group, Jackson National Life Insurance Co., Nationwide, Prudential Financial, and Transamerica. Financial advisors can access FIDx to plan, research, compare, propose and manage income and protection solutions through Envestnet, Envestnet | MoneyGuide, and Halo, as well as directly through FIDx Protection Intelligence.

About FIDx

Fiduciary Exchange, LLC (FIDx) is a technology-empowered network that seamlessly integrates the brokerage, insurance and advisory ecosystems to offer annuities and insurance solutions from the industry's leading carriers. FIDx enables advisors to offer guaranteed income and downside protection as core components of their clients' portfolios, integrated within the same wealth management platforms they already use every day. An independent technology firm, FIDx connects advisory firms to insurance carriers through a seamless, digitally-enabled process so advisors can truly deliver comprehensive advice and help clients reach their goals. 

To learn more, please visit and follow FIDx on LinkedIn

Envestnet, Inc. has a financial interest and occupies board of director positions in Fiduciary Exchange LLC (FIDx). 

About Envestnet

Envestnet, Inc. (NYSE: ENV) is transforming the way financial advice and wellness are delivered. Our mission is to empower advisors and financial service providers with innovative technology, solutions, and intelligence to make financial wellness a reality for everyone. Over 106,000 advisors and more than 5,100 companies including: 17 of the 20 largest U.S. banks, 47 of the 50 largest wealth management and brokerage firms, over 500 of the largest RIAs and hundreds of FinTech companies, leverage Envestnet technology and services that help drive better outcomes for enterprises, advisors and their clients.

For more information on Envestnet, please visit, subscribe to our blog, and follow us on Twitter (@ENVintel) and LinkedIn

About Great American Life Insurance Company

Great American Life Insurance Company®, member of Great American Insurance Group (GAIG), helps simplify the path to financial security through the sale of traditional fixed, fixed-indexed and registered index-linked annuities in the retail, broker-dealer, financial institutions and registered investment advisor markets. The members of GAIG are subsidiaries of American Financial Group, Inc. (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG. AFG is a Fortune 500 Company with approximately $74 billion in assets as of December 31, 2020. Note: On January 27, 2021, AFG announced that it entered into a definitive agreement to sell its Annuity business, including Great American Life, to Massachusetts Mutual Life Insurance Company (MassMutual). The sale is expected to close in the second quarter of 2021. 


Media Contact:

Dana Taormina
JConnelly for FIDx

For More Information About Great American’s Annuity Products, contact:

Donna Carrelli
Divisional Vice President, Marketing Services
Great American Insurance Group – Annuities

Information is current only as of the date(s) indicated on the materials. We do not have any current intention, and expressly disclaim any obligation, to supplement, update or revise any of the information in these documents. The information contained in these documents should be considered accurate only as of the date of the relevant document. This information may change over time; therefore, visitors to this web site should not assume that the information contained in these documents remains accurate at a later time. Envestnet, Inc.'s press releases, presentations and printed remarks are included on this website for historical purposes only.

Except for historical information and discussions, statements set forth throughout this web site may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 or other applicable laws. These statements involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially, as discussed in the company's filings with the U.S. Securities and Exchange Commission.

Envestnet, Inc.'s financial performance is subject to risks and uncertainties, some of which are discussed in forward-looking statements contained in its reports filed with the U.S. Securities and Exchange Commission. Actual results may differ materially from those described in the forward-looking statements. The stock data above is presented for informational purposes only and is not intended for trading purposes. Stock information may be delayed and reflects stock splits. Historical investment performance is not an indication of future performance.

The information provided on the Investor Relations pages is hosted by a third party. Envestnet, Inc. does not control and is not responsible for any third party content and makes no representations as to the timeliness or accuracy of such content.